Franklin Street was in the middle of a complicated migration between Salesforce and HubSpot. At the same time, they were seeking to leave a third-party CMS service that was closed source, difficult to customize, and provided limited content export options.
Months prior, Franklin Street's internal design team had already designed prototype designs and wireframes months, which set the direction and requirements for content generation by the development and account teams.
Antimatter stepped in with a proposed solution that involved a customized WordPress installation with a "page builder" framework that enabled Franklin Street granular control over their site's layout and functionality. Additionally, Antimatter integrated HubSpot forms and provided workflows to redirect users seeking gated content—downloadable materials requiring the collection of basic contact and demographic information—directly into the WordPress site.
Being a strong proponent that organizations own and should be able to freely export their content, but limited on options with Franklin Street's then-current CMS, Antimatter devised an automated page-scraping process that would collect as much content, including images, without requiring manually visiting each page and copying/pasting content into a new CMS.