In advertising agencies, production teams frequently hear this mantra over and over from their bosses: “It’s the service industry.” Ah yes, the never-ending shrug that happens when production teams are unceremoniously told “the client wants _____” by some unreasonable deadline and that they’d suddenly “have to” work late nights and over the weekend and during that holiday and cancel the plans they might have had.
I’ve seen testing and quality assurance get cut entirely because of scope creep and arbitrary deadlines. I’ve seen disastrous project launches by a frazzled team asked to make a sizable, poorly thought-out design, content, or functionality change the day before deployment.
Often times, these agencies charge a rush fee that never make its way to the team called in for the extra, unexpected work. How’s that for thanks?
It doesn’t have to be like that anymore.
Let’s get back to where each team member from both the client and vendor side is both happy working on the project and with the other people. After all, striving for great work is a shared endeavor; if one side demands excellence while wearing the other side out, chances are someone’s getting the bare minimum.
For the team at Antimatter Co., when we work with you—not for you—we want you to look like heroes. If you look like heroes, we’ll look like heroes. We’ll celebrate your successes as you’ll celebrate ours. We’ll be happy to shout your great news from the highest heights and hope you’ll do the same for us.
Suddenly, that old-fashioned service industry “client-vendor relationship” sounds like a really bad idea. There’s a better way to work together.
Let’s try a “human partnership,” instead.