Caring Communities: Building Enrichmond’s New Website
Written by Tommy McPhail • Published on April 26, 2017
This week, our little-company-that-could launched our latest project—a brand new website for the Enrichmond Foundation. Over the last four months, we’ve been in full-force tinkering mode – pulling out all the stops to make Enrichmond’s new site our most helpful WordPress project yet.
My favorite part? Discovering just how many awesome initiatives are making a difference locally thanks to Enrichmond’s support. Exchanging GIFs of encouragement via email with Enrichmond was also a ton of fun, but that’s just how we roll at Antimatter.
As we strove to deliver a WordPress site with the individual needs of every single one of Enrichmond’s 84 partners in mind, one constant observation stood out and consistently blew our minds: Richmond is a hotbed for community initiatives, all with unique needs and missions of their own.
Did you know we have a group dedicated to replanting trees in Church Hill? How about a collective of professional filmmakers documenting Richmond bands and artists? Or a skateboard alliance?! This project opened my eyes to so many great efforts – often unnoticed but never unappreciated – happening all around us. No matter your interests, there’s a little something everybody can appreciate.
Take me for example—I love dogs. Don’t get me STARTED on dogs unless you have some serious free time, or are cool with me hanging out with walking your dog for an afternoon. Guess how many public dog parks we have in RVA? I was surprised to learn that Richmond alone has at least four dedicated dog parks (in addition to several dog-friendly parks like Texas Beach). The best part? These dog parks are ALL partners of Enrichmond!
Since I don’t own a dog of my own (yet), what if I wanted to volunteer to help out at one of these parks? Would the sign-up process be easy? Who should I contact? How many corgi meetups do they have planned this summer? I NEED ANSWERS!
That’s why we knew it was important to deliver helpful features like categorizing for partner pages, and an easy-to-use volunteer sign-up form.
When we started this project, we had no idea people were working to restore historic cemeteries overrun with bushes, or spending Saturdays cleaning up creeks. Citizens tend to think the city is responsible for all of this, but when they run out of budgeted funds, nobody wants to pay more taxes. That’s where community-lead groups like those featured on Enrichmond come in!
Sure – I’ve enjoyed my fair share of bacon festivals down on 17th Street – but when it comes to doing my civic duty, I’m excited to do my part. Enrichmond’s new site makes getting started easier than ever.
Any takers for doggy duty at Barker Field this summer with me?
About Tommy McPhail
Tommy was Antimatter's Digital Producer and Communications Strategist from Summer 2015 until Summer 2017. Now, Tommy helps companies in and out of Richmond, VA as a social media specialist and web developer. Before joining us, Tommy managed accounts at Big Spoon and Padilla, producing award-winning digital content for food & hospitality clients. When he’s not delivering killer client work, Tommy enjoys playing guitar in Dollar Signs and making tacos with his partner Emily.
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